seo training online

SEO Online Training Course Content

online seo course

  • Search Engines and Directories
  • Important Search Engines and Directories
  • Who Owns Who?
  • The Beginnings of Search
  • The Search Industry Today
  • Who Powers Who?
  • Key Audiences for Your Site
  • The Definition of Search Engine Compatibility
  • So What is Search Engine Optimization?
  • Web Site Elements Impacting Search Compatibility
  • How Search Engines Index Pages
  • How Search Engines Rank Pages
  • Web Site Relevancy Factors
  • Algorithm Chasing is for the Birds
  • What is Site Architecture?
  • What is Search Engine Compatible Site Architecture?
  • Elements of Site Architecture That Impact Search Ranking
  • Domain
  • Directory Structure
  • File Naming
  • Page File Extensions
  • Navigation Menus
  • Multiple Entry Points
  • Heading Tags
  • Robots META Tag
  • Robots Exclusion Protocol (Robots.txt File)
  • Error Trapping
  • Site Maps
  • Cascading Style Sheets (CSS)
  • Server Side Includes (SSI)
  • Remaining Site Architectural Elements
  • Benefits of Search Engine Compatible Site Architecture
  • Further Reading
  • Keyword-Rich Body Text
  • Text Heavy Home Page
  • SEO Copywriting
  • Heading Tags
  • Build Your Copy Around Your Keywords
  • Text Links
  • Advantages of Text Links
  • Navigation Menus
  • Link Title Attributes
  • Assignment 1 (Tutor-Graded)
  • What is Dynamic Content?
  • How Dynamic Content Impacts Search Engine Compatibility
  • Optimization for Dynamic Web Sites
  • Workarounds for Dynamic Web Content
  • Further Reading
  • Assignment 2 (Tutor-Graded)
  • Graphics and the Web
  • Graphic-Heavy Pages
  • Alt IMG Attributes
  • Graphical Navigation Menus
  • Navigation buttons
  • Image Maps
  • Drop Down Menus
  • Disadvantages
  • Accessibility
  • Assignment 3 (Tutor-Graded)
  • Flash
  • Intro / Splash Pages
  • Bells and Whistles
  • Making Flash Search Engine Friendly
  • Search Engine Support for Flash
  • Further Reading
  • Assignment 4 (Tutor-Graded)
  • Frames-Based Sites
  • Search Engines and Frames
  • The NoFrames Element
  • Frame Orphaning
  • To Sum Up Frames
  • Tables
  • Search Engines and Tables
  • Tables and Spam
  • Alternatives to Tables
  • To Sum Up Tables
  • Further Reading
  • What is Link Popularity?
  • Google PageRank
  • Backward Links
  • Link Juice and NoFollow Links
  • PageRank Sculpting
  • Link Building
  • Text Links
  • Factors Influencing Link Popularity
  • Important Search Engines and Directories Recap
  • Lists of Other Search Engines and Directories
  • Links to Avoid
  • The Penguin Update
  • How to Avoid Link Spamming
  • Free Link Popularity Tools
  • Further Reading
  • Assignment 5 (Tutor-Graded)
  • What is Pay For Performance?
  • Pay For Performance Options
  • Express Paid Submission to the Yahoo! Directory
  • Pay For Performance Search Engine Models
  • Google AdWords
  • Google AdSense
  • Google Places
  • Bing Ads
  • Yahoo! Local Listings
  • Other Pay-Per-Click Providers
  • Learn More About Pay Per Click Campaigns
  • Further Reading
  • Does SEO Truly Deliver ROI?
  • Measuring SEO Success
  • Track your site’s search engine rankings.
  • Track the amount of traffic your site is receiving.
  • Track the number of returning visitors to your site.
  • Track the number of sales / conversions your site receives.
  • Track the link popularity of your site.
  • Key Site Metrics to Look At Regularly
  • Visitor pathways and conversion funnels.
  • Top exit pages.
  • Top entry pages.
  • Top content.
  • Landing pages for PPC and other campaigns.
  • Traffic sources.
  • Search engine referrals.
  • Search keywords and phrases.
  • Metric values that show a radical change.
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